Hey, it's Cem from Lead Generation Pipeline.

If you run Meta ads and you get leads but not booked jobs, here's the truth. Your leads aren't the problem. They're dying somewhere between the ad and the booked job.

Let's say I sent the same leads to five owners. Some said they were great, one closed two or three of them, and one said they were terrible.

Same leads, different owners. The owner was the difference. If people are closing the same leads, the issue is not with the leads.

Generating leads is not the hard part. The hard part is, and always will be, converting those leads. That is the real skill.

Every lead goes through five boxes: the offer, the ad, the form, the callback and the booked job. The way you do each box, and the connections in between, decides your results.

The purpose of the form is to create friction so the right people go through it. The more friction we create in the form, the more serious the people are.

The callback decides if you reach them. If you're not calling them right away, it's just useless information in a CRM. The booked job decides if they show up and buy.

Most owners say, call us for a quote. What works is a reason to act today. Nobody acts on a call-us quote.

Your offer needs to answer three questions. What do I get? Why now? Why you, and not the next company in my feed?

What stops people from booking? Usually the price, the fear of the bill, the fear of being pressure sold. Just say the fear out loud in your offer. Address their fears, address their pain points.

The offer, the ad, the form, the callback and the booked job. If you don't have a system for one of them, write that down too.

Everything you're doing for each process, just write it up.

How am I doing this? How am I doing that?

Which box do you think is your problem? Hit reply and tell me.

Watch the video: Building Lead Systems That Actually Work (Full Course)

Talk later, Cem

PS. Running Meta ads right now? Reply with your landing page link and I'll record a short video review of your ad and page.