Hey, it's Cem from Lead Generation Pipeline.

Stop sharing your leads with your competitors.

Why are we getting shared leads? Why are we buying from portals where we know the leads are shared?

Buying leads is not a competitive advantage, especially when they're shared leads. Anyone can click a button and get leads.

We're not all one big company. This is not one monopoly owned by one private equity firm. We're all doing business individually.

So it is your responsibility to be competitive. And if you want to be competitive, you've got to stop buying shared leads.

You're literally sharing your business with other people.

You need exclusive pipeline. What does exclusive pipeline mean? You just need your own leads.

You need people to come to your business that are interested in you. They only heard about you, they came to you because of you. This is branded traffic.

Let's say you're Rob's roofer, or you're Ashley's dental in Ohio. We want branded traffic. People are coming for Ashley's dental in Ohio. Those are your leads.

They want to do business with you. They like what they saw about you. They're not some random number, some random name and some random email from a portal.

This goes for your lenders too. You keep on buying these shared leads thinking, I'm going to get 50K out of this. This guy's going to do a nice loan. It doesn't make sense.

You need to do marketing for yourself, exclusive, and you need to tap into the market demand, which is only 3%. Only 3% of people actually want a loan right now.

Stop sharing your leads. Stop sharing your pipeline.

Talk later, Cem

PS. If you have any questions, just reply to this email