Busy and growing are two different things.
Before you read, this week's video: The BEST Facebook Ad Budget Math For Owners in 2026
In today's issue:
Quote of the Week: Meta does what you tell it
Idea of the Week: Vague words find vague people
Top Links: Meta terms, ads, AI
Quote of the Week
"Meta does what you tell it and it's very good at it."
Idea of the Week
Most ads say the same thing: we're the best, we care, we've been around forever. Every competitor says that, so it gives the customer no reason to pick you.
Meta's AI now picks who sees your ad, and it reads your words to do it. So name the exact customer and the exact problem in your first line.
When the words are vague, Meta finds vague people. They fill out forms and never buy, and we just waste our money.
Pick your best ad today and rewrite it around one offer, one kind of customer and one problem they have.
Top Links of the Week
Meta grants itself the right to crawl advertisers' websites for AI: Meta's new terms let it crawl advertisers' websites for AI from October 30.
Meta offers enhanced ad campaign exposure: Meta's trio of ad updates, including a new First Impressions option.
More Than Three Quarters of Small Business Owners Say AI Makes Them More Productive, But Most Need More Guidance: Meta research on how small business owners use AI and need guidance.
This Week's Video
Deep Dive
JM Service Pros has been running the same Facebook video ad for 538 days. The whole message is that they've been around since 1985, and that isn't a reason for anyone to call you.
Their own website offers free estimates on new systems. That's a good standard offer for their industry, so put that offer in the ad.
Then the click drops someone whose furnace just broke onto the home page with a giant menu. Send them to one page about their problem with one get service button. One page, one action they need to take.
Keep the real quotes from customers in Hyde Park and Ogden and move them up to the top.
Just give people one reason to call you today.
How I Can Help
Videos on my YouTube channel: https://www.youtube.com/@cemunlubiz
Every past issue: https://www.leadgenpipeline.com
Work with my team: https://www.eliteheightconsulting.com
PS. Running Meta ads right now? Reply with your landing page link and I'll record a short video review of your ad and page.